I have been working with a new prospect – a joinery company that has trusted name for excellence in timber craftsmanship, design and manufacture – and highly experienced craftsman with a great reputation.

They take time to gather the relevant information from their customers, to ask the right questions, to listen. They do this knowing that a great design process is what makes the difference in delivering great outcomes for their customers vs. standard “product” (which might be what the customer is looking for – and thats fine but they need to recognise the differences in the end result and the enduring “experience”).

They also realise that it takes time to achieve this and only by approaching it correctly and consistently do you achieve the standard of excellence they are looking for as a business.

As I was describing the process of implementation we all become aware that so it is for CRM.

Creativity & innovation in the sales & design process providing the inputs to the manufacturing process are important to a joinery to meet and exceed the expectations of it’s customers – and yes so it is with CRM.

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